book cover offer

book cover offer

Don’t let Mr Bezos, Mr Gates, or even Mr Trump fool you. Nobody ever built anything substantial by themselves. They all needed help, especially when they started out – and you and I are no different.Book cover

Writing the book is the fun part. It oft-times may not seem so on those ‘dark and stormy nights’ when your muse has deserted you – the white paper of the Word document staring back at you like an opaque white mirror. Even so, writing your book is almost always the easiest part of your journey. This comes as a sharp shock to many who, on dashing off that closing killer paragraph then breathe a sigh of relief. It’s done; it’s all finally on record. Whoopee!

Now comes the slog, the editing, the checking, the formatting, the beta readers – does the list never end? Sorry, no – there’s still the cover to be done, the blurb for the back page if it’s going to print and a dozen or so others bits and bobs. It’s a three-ring circus – and you’re the ringmaster!

This is not Harry Potter land – more’s the pity. There’s no Hagrid, Quidditch or Hogwarts knocking around in either your or my neck of the woods. J.K. Rowling has sole rights to those and she worked damned hard to get them – we all do. I have no magic spells. But I do have a cunning plan, of a much superior quality to Baldrick’s best.

I have many years of experience in web design which I largely gave up to write when I retired. Have finished a book or two I find myself back in the design, blogging and website game – full circle. Like most writers, I prefer the writing rather than all the ‘stuff’ that goes with as baggage. So, when it came to a re-design of the cover for the newly titled Deception for Power and Profit, I put it out to tender.

I decided I’d check out both ends of the scale – Fiverr and the professionals. Fiverr’s best was asking for around $50. You don’t get a lot for $50 these days in design, and that was what I got – not a lot. It was fine, basic but pedestrian – no pizzazz. If you took a book with that cover off the shelf and bought it, it wasn’t because the cover had worked its magic. Okay so, what about the pros? Well, now we’re into serious money. I struck a deal for $250. Writing of the main article continued but there was always that thrill of anticipation in the background for what the designer might come up with.

To keep a long, tawdry and unhappy situation polite, the result was not as expected. I could do as well or better myself – so I did. What I didn’t get was my money back but we always pay for experience so it’s a lesson learned.

It was probably musing on my misspent cash which caused the spark of a solution. If I was having such problems so were others. Hmm, I’d yet to organise the marketing of my books and if there’s a group of things I hate, (apart from the obvious politicians and bankers) it’s marketing and social media. Twitter, Facebook and I just don’t get on. You know how it was when that distant old aunt with a stubbly kid gave you a kiss when you were a kid? Well, that’s me and social media. Yet millions love it. Oh well, each to his own.

Ping! Where do these creative thoughts spring from – probably Hogwarts, I guess. Whatever – it suddenly struck me others may not enjoy book cover design like me. Maybe they felt about it like me and social media. They were stuck. as I was initially, with a tough choice of cheap & cheerful from Fiverr and the rest or run the hard-handed gauntlet of a pro-job which may or may not work out. How about I offer to do book-covers in return for a bit of social media from others? No deals, no cash, just helping each other out. PdePages Book Covers was born.

Check out the details here.


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deception – birth

deception – birth

Deception for Power and Profit Book 1This book is no Johnny-come-lately. The seeds lay dormant beneath the hard earth of reality for many years. In many ways, it is, in essence, a summation of all my Alice-in-Wonderland surprises of over half a century’s living in several different countries and societies.

Distilled from many and varied times spent both at summer balls, complete with white-tie, champagne cocktails and ushers, to others beside the high-street cardboard mattress crew. It’s based on wide experience and a laser-look at some very dodgy but all too commonly accepted ideas. It really is time to wake up.

In fact, those Alice-in-Wonderland feelings prompted the original title which was Fairy Tales for Grown Ups. This was a popular choice until a wise marketer pointed out it was good but was also going to upset a whole bunch of people. No matter if on Google or Amazon, Mums seeking bed-time stories for youngsters were the ones who were going to be entering the keywords Fairy Tales. Deception for Power and Profit Book 2

 They were going to be more than a little upset when they came across a book detailing the shenanigans of modern society. Whilst such bed-time reading might well have prepared their tender-offspring better for the tricks and traps of modern life, when it came to settling down to sleep, Thomas the Tank Engine and his pals were a better bet. The result would be no sale, frustrated Mums and the two big search engines for books both pointing everybody down the wrong alley. It had to go.

 And so, Deception for Power and Profit was born. This, one would hope, left little or no doubt to the browsing book-seeker what lay between the covers. People with that odd, queasy intuition things in today’s society were not quite as they should be, would find what they were looking for and the infants could slumber between their own covers innocent, untroubled and uninformed. No matter, their time would come

 Many notes were kept over many years ending up with an incredible stack shuffled into a fantastic note-taking app called Bear. I recommended it to you. Like a distant oasis in the desert, the destination was hazy and distant. There were many mirages along the way. Eventually, the idea got a skeleton and, bit by bit, factual meat was hung upon its bones.

Maybe there was, like in Snoopy’s case, a dark and stormy night. For suddenly it seemed touched by lightning. The whole project came to life. Swiftly it took on the energy of a bowl of fermenting yeast, a very sorcerer’s apprentice of a book – there was no controlling it. Originally intended as a brief ebook of around 40,000 words, it tripled in size. An adjustment was clearly needed.Deception for Power and Profit Book 3

After much dithering, the obvious answer arrived like a bucket of cold water – split it into three ebooks. And that is what happened. As I write, Book 1 is coming up to its final edit and should be published in late November. Book 2 is scheduled for the end of this year, 2018 with the final one, Book 3 arriving in the first month or two of 2019.

At that point, all three ebooks will be combined into a door-stopper single book, in both paperback and hardback. After all, if we’re going to cut down the trees, it can at least be used as a door-stopper if nobody reads it. 🙂

In subsequent posts, I’ll be covering each book in more detail.


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deception Book 1

Ignorance is cheap. And then it costs you everything.– Rachael Watts 2017 Just five months after America’s 9/11 Twin Towers outrage, Donald Rumsfeld, the then US Secretary of Defense, gave a master-class in dissimulation at a defence department briefing. His theme was...

deception – birth

This book is no Johnny-come-lately. The seeds lay dormant beneath the hard earth of reality for many years. In many ways, it is, in essence, a summation of all my Alice-in-Wonderland surprises of over half a century's living in several different countries...

book cover offer

Don't let Mr Bezos, Mr Gates, or even Mr Trump fool you. Nobody ever built anything substantial by themselves. They all needed help, especially when they started out - and you and I are no different. Writing the book is the fun part. It oft-times may not seem so on...

deception Book 1

deception Book 1

Ignorance is cheap. And then it costs you everything.– Rachael Watts 2017

Just five months after America’s 9/11 Twin Towers outrage, Donald Rumsfeld, the then US Secretary of Defense, gave a master-class in dissimulation at a defence department briefing. His theme was the lack of evidence linking the government of Iraq with the supply of weapons of mass destruction to terrorist groups.

He said Reports that say that something hasn’t happened are always interesting to me because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say, we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know. And if one looks throughout the history of our country and other free countries, it is the last category that tends to be the difficult one.

He was wrong. Our dear Donald missed one—possibly the most significant of them all. Any mathematician, computer scientist or just the average switched-on high-school student will tell you that in any pair of binary objects there are four possible states, not just three. Whilst accurate, that definition is rather dense and may well confuse, so here’s a simple example. Consider two lights side by side. Each can switch, independent of the other, to either red or green. They can display four possible states: green + green, green + red, red + red and finally red + green. If you swap the words known for green and unknown for red, you’ll soon spot which combination was not mentioned.

Donald missed unknown-knowns. He left out the combination which is the most pernicious of them all. It may take a little mental effort to grapple with but, simply put, unknown-knowns are things a few people know but most do not. Added to this reality clearly shows those who don’t know may well be able to find out but, as a rule, don’t bother. Why would that be?

Well, there are many things it’s not vital for us to know but that would be quite simple to discover if needed. Mount Everest is growing by 4 mm every year. However, the fastest growing mountain in the Himalayas is Nanga Parbat. Its height is increasing at a rate of 7 mm each year – almost double that of Everest. Given enough time it may overtake Mount Everest and a whole bunch of climbers, who have claimed to have scaled the highest mountain in the world, may well have to get out their kit and start all over again.

This height increase is surely not common knowledge, but it’s a true and well-established fact, especially amongst those who have a passion to measure such things. It’s a good example of an unknown-known. Such knowledge is not important to many. It’ll not get you a pay rise and it will certainly not improve your health. To most of us, it’s trivial. Yet at the other end of the unknown-knowns scale, there are many items that do have a severe influence on things. And they are often critical. Converting them to known-knowns frequently does benefit our health, wealth and happiness.

As you will discover, some unknown-knowns have some far-reaching implications indeed. They flourish and prosper in corporate business and multinationals, politics and government, religion and justice, and, certainly not least, in Donald’s favourite department—the military industrial complex. They blight more of our daily life than plastic waste.

Unknown-knowns occur on many levels. It may be useful to briefly touch on a few childish examples such as Father Christmas, the Easter Bunny or the Tooth Fairy. Adults know these are not real. Yet children believe in them and enjoy their magic at the appropriate time. The very young don’t yet know they are a fiction; adults do. For children, they are unknown-knowns which, often rather wistfully, change into known-knowns as they grow up.

This book is about adult unknown-knowns. Daily we accept them without question, concern or complaint. Many are amazed to discover the grown-up variety have as little reality as Father Christmas. Don’t be surprised if you catch yourself saying, “No, surely not—this just can’t be!” Everything you read here is easy to check and you are encouraged to do so. Use the provided links and references to do some research on the ones that most interest you.

So why do unknown-knowns exist at all? Why are they so commonly accepted as genuine, especially by grown-ups, by worldly-wise adults? Who might be trying to fool whom and why? All good questions. Reasons are many and varied, as you will see. One key motive for promoting such charades is they give an advantage over those who don’t know. For youngsters, this usually just good honest fun. The tooth fairy smooths the trauma of getting second teeth.  They enjoy the fantasy of Santa Clause at Christmas with exciting visits to his grotto. Parents are morally comfortable in the knowledge such innocent deceits are socially acceptable.

It’s a lot easier to rationalise somebody forcing a pillow down the front of his trousers and donning a ridiculous red suit and false white whiskers if you know it’s John from the local pub who does it for the kids’ parties every year. You can feel comfortable there’s nothing ‘funny’ going on as you’re in on the playacting. If you didn’t know about the Father Christmas tradition, you might well wonder just what that man thought he was up to, bouncing other people’s kids on his knee while singing out, ‘Ho, ho, ho!’

But when we become adults, things change. Grown-up unknown-knowns are decidedly different. Unlike the childish examples, the adult variety is certainly not playful, innocent or designed for innocuous delight. All too often they deliberately deceive, defraud and disadvantage the unaware. This book is about disabusing ourselves from delusions, awakening from the dream, and re-connecting to reality.

In the following pages, as we drop down the rabbit hole of pseudo-reality, pass through the looking glass of life, chapter by chapter, be sure to take nothing on trust. You’re encouraged to check what you find out here. Do your own research, especially when your credibility gets overstretched—as it will. Test facts and decide for yourself. By the last page, it’s almost certain you will not agree with everything. That’s expected. That’s fine.

Agreement is incidental. You will have found out more than you knew, and you will have thought about it. That’s what is important. This book aims to get you thinking. To shake up accepted ideas, which were perhaps originally ingested by half-awake senses, local customs or common conventions. As you will discover, there’s a real need to take a good look at some definitely dodgy accepted wisdom. It’s time to find out what’s been going on without most of us even noticing. Are you ready?

Welcome to the wonderful world of Deception for Power and Profit.


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deception Book 1

Ignorance is cheap. And then it costs you everything.– Rachael Watts 2017 Just five months after America’s 9/11 Twin Towers outrage, Donald Rumsfeld, the then US Secretary of Defense, gave a master-class in dissimulation at a defence department briefing. His theme was...

deception – birth

This book is no Johnny-come-lately. The seeds lay dormant beneath the hard earth of reality for many years. In many ways, it is, in essence, a summation of all my Alice-in-Wonderland surprises of over half a century's living in several different countries...

book cover offer

Don't let Mr Bezos, Mr Gates, or even Mr Trump fool you. Nobody ever built anything substantial by themselves. They all needed help, especially when they started out - and you and I are no different. Writing the book is the fun part. It oft-times may not seem so on...

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