Webbits are here!

Webbits are here!

Small & Home Business must watch the pennies

When you’re just starting out on your new project every new business person has to be careful about how much they spend on what. Their resources are not limitless and it’s all about priorities. Starting a new project needs capital – money that is not gained from running the business which is called revenue.

Capital is the seed-corn that comes from savings and investment in the hope that those seeds will thrive and grow giving a crop of income – the revenue. Being cautious about how much capital you spend and on what you buy is an important lesson to be learned as soon as possible. There are many things your business needs and never enough cash to get them.

Get the word out

You may have a miracle product or an unbeatable service but if nobody knows, you are not got to make many, if any, sales. Promoting your enterprise is essential. You have to reach as many of the right people as possible. There’s an old saying about salesmen being so good they could sell fridges to North Alaskans at Christmas. It sure got to be a lot easier to sell those same fridges to people in much warmer climates.

That’s why the word you get out to people must reach the right people. Folks who need what you offer. It would be a big waste of money to buy a half-page advert in a national newspaper if you were starting a local dog-walking service. Local newspapers are much more effective, or even small cards in shop notice boards or the local public meeting places. Your advertising must be focused.

Return on Investment

When you start, no matter how much you think you know, you still have to discover what works and what doesn’t. There’s no secret, no Harry Potter spell. A lot of the time you have to ‘suck it and see’. So, it follows you must be cautious how much you spend finding out. Each attempt to get clients must be focused but it must also be cheap. Some adverts will work, some won’t and the same for where you place those adverts. With all this testing going on, each must be very economic or you’ll soon have nothing left.

Focus on your strengths

There’s going to be a lot to learn. If your new enterprise is dog-walking, then you need to think about insurance, local by-laws and health issues. Starting a home cake-baking business? Same thing, by-laws, insurance and legal responsibility to your customers. Each project will have its own essentials that you must learn about quite apart from the fundamental expertise you need – like a good way with dogs or cake recipes.

For the knowledge you must buy-in, you will need to contact an expert. You need their help as cheaply as possible but you also must have quality advice. That’s why you go to experts, it’s cheaper to pay a lawyer a fee to look over your terms of business than it is to go to law school. Also, you’ll get what you need a lot quicker. Time is money. While you’re learning, you’re not earning!

Communication essential

These days you’re not even going to get started unless you’ve got at least three things:

  • A mobile phone
  • Business labels or cards
  • Somewhere clients can contact you when you’re asleep, at the dentist or your phone’s battery has run out.

The postman may knock twice but new clients rarely do. If they cannot get in touch quickly when they need you, there’s plenty of competition around who they will try next. And these lost customers rarely if ever, come back on your radar. They are normally gone forever. PdePages can help you with the last two essentials – we don’t do mobile phones – sorry.

Websites & Branding

A good website is not cheap. There are a lot of essential ‘extras’ – domain name, hosting, maintenance, security certificates, the list goes on. Sure, you can go to Wix but that’s a pretty obvious sign you’re a ‘newbie’ and if you’re new at that just how new are you at providing the product or service you offer. You need to be and appear competent and as professional as possible. Would you buy home catering from somebody with grubby fingernails? Of course not.

Your brand is also important. This is often overlooked by newcomers, frequently at their cost. Your business name, image and branding announce who you are. Your business appearance counts for a great deal. You only get one chance to make a first impression.

Would you go for an office job interview in tracksuit and sneakers? Same person with the same talents but one with formal clothes and a tie is liable to improve their chances immensely. The same with your business image. If people think it looks respectable then they’re going to pay attention to what you provide. Scruffy or tatty and they go elsewhere.

Remember, there’s always plenty of competition around just waiting to mop up potential customers you failed to impress.

Need for Speed, Simplicity & Saving you money

It’s worth looking over the Webbit notes on the example Webbit website: https://x1.pdepages.com/notes/ Take a browse round that website, It’s a fully functioning Webbit.

The concept was uniquely designed with you and the home or small business entrepreneur in mind. You get the complete package – no hidden extras. Everything is unbelievably simple to use. In reality, modern websites which are not in the eBay, Amazon and Facebook league need to do just 3 things:

  1. Be kept up to date with attractive products, services, and offers.
  2. Provide clients with your permanent contact information
  3. Act as a 24/7 gateway so people can contact you quickly.

Those are the bits that really matter – and Webbits do them in spades. Later, as your business expands, you can add on all sorts of bells and whistles but initially, your website must be smart, fast and lean – and cheap!

Blog Index Page Layouts

Blog Index Page Layouts

Your blog posts will have an index page where a picture and a short introduction to the article content will be displayed. This can be done in many styles.

Here are some examples.

 Click to view larger image

  Click to view larger image

 

  Click to view larger image

Contact me if you like these layouts or leave a comment below.

Clients work with professionals whom they trust

Clients work with professionals whom they trust

Building trust is an ongoing process.

Here are 10 ways to build trust with both old and new clients.

Keep your agreements with your clients – If you promise delivery on a particular day, make sure to deliver when it was promised. Even something as small as the time you have scheduled an appointment is an agreement. Each time you break an agreement with a client, you break the trust.

Create realistic client expectations – Help the client to understand exactly what you will do for him or her. Put boundaries around what is included in your service and what is not. What will create extra charges? How and when will you be billing the client? Living up to the expectations you create helps your clients to take you at your word.

Help the client to understand the process – If your client understands how you and your office works the client can then know what to expect and when to expect it.

Explain your plan and strategy – Not only does the client need to understand your office procedure but also what the plan and strategy is for his/her particular case. This will help the client to know what to expect and when to expect it. Trust comes when the client feels confident and comfortable with the plan and the strategy.

Never over-promise – It is tempting to promise whatever the client requests without consulting a schedule or asking if it is doable. Over promising often causes broken agreements and thus broken trust.

Carefully explain the client’s role – When a client is clear on what his or her role is then the client gets clear on what progress can be made without his or her involvement and what needs his or her input before moving on. Getting really clear on what the client needs to do to move his or her case forward, helps you work as a team and builds trust.

Discuss potential pitfalls – Nothing disturbs the trust of a client more than when something unexpected happens. (If it is good of course you can celebrate! Whew!) Guard against something negative happening as a surprise by discussing the potential pitfalls with the client.

Review the agreement in detail – Any agreements that the client is going to have to make should be discussed in detail. Trust is built over a long period of time but it can be broken easily. A surprise that results from an agreement the client made but is unaware of breaks that trust quickly.

Avoid making the client feel stupid – No one likes to feel stupid. If clients feel that you think they are stupid they will no longer entrust you with their ideas or thoughts. Clients who don’t feel valued by the professional may stop trusting that person. Professionals probably don’t set out to make a client feel stupid. In fact, it may be an attitude, an inadvertent comment, or a look that gives the client that impression. Be aware of your inner thoughts. They show up without your noticing. Use careful language.

Don’t allow interruptions at meetings – If you take interruptions during meetings with clients it makes them feel they are not important to you. Eventually, you erode the goodwill and trust that you had with them.

What’s in a name?

What’s in a name?

Long before the Web, even the Bard was pondering…

When it comes to your domain name, the moniker you choose pointing the way to your online website, it seems there’s a great more than you might initially think.

Back in the last millennium, there were still millions of domain names. Since the inception of the Web, they had proliferated like rampant mushrooms on steroids. You had to think out of the box to get something that answered your needs, was reasonably pronounceable and yet was still unique. Since then the competition has got a whole lot harder. Mother, of obscure Irish descent, was want to dismiss ideas dissonant to her own by saying opinions were like noses, everybody had one.

And this is where we are today. If the year 2000 saw millions of them that number is dwarfed by their descendants today. Unlike most ‘life’ forms, few of them die. They persist through the generations and most of the better examples are hoovered up by companies specialised in reselling them. Getting a good domain has not been easy for a long time but now it can be a nightmare. Which leads many of us in our frustration to commit domain name sins from few, if any, are ever absolved.

Never register a domain name with a hyphen. If there’s one kiss of death for domains, that is it. It will plaque your potential visitors worse than anything that descended on the Pharos of Egypt long ago. For a start, if you’re talking to somebody, how do you pronounce a hyphen? Answer – you don’t, you have to explain its presence. It’s something else for people to remember and frequently they don’t – so they never find you.

The few letters after the last dot are known as the TLD (Top Level Domain). They predominantly linked to the country of origin – dot.co.uk is the UK, dot.es is España or Spain, and sp on. Guidance here suggests that using domain names with a TLD of dot.co (Cocos Islands) may make it easy to get the front bit to say what you want but that suffix will decimate your visitor success. People will add the letter ‘m’ at the end to form the ubiquitous dot.com almost without realising. And that will give them a not found error or, more likely, send them bowling off down a wrong turning to somebody else’s website.

We all know the pinnacle of choice is for something.com – the original TLD standing for the word commercial and pertaining to the USA. Since they are the ‘natural’ choice TLD, good domain names with that suffix are now rarer than rocking-horse fertilizer. So we are all tempted to slide off into the ugly sisters dot.org and dot.net. This is not a good idea. Each of those has their own connotation and are akin to state TLDs like dot.gov which do not jibe well when trying to create a friendly online image.

So, where to go? The answer is you bite the bullet and go for simplicity. Not only is your domain name significant in conversation, but it’s also equally so in print; it’s all over your business cards, advertising and emails. What you may not know is that it’s equally important to the search engines including the silver-backed gorilla that leads the pack Google.

Google will look for keywords in your domain name, words that people type into their search line. No matter there are no spaces between the words, Google figures out what they are or might be. If you have a domain name chocolatehotdogs.com then you stand a good chance of being listed if people are searching for: chocolate, hotdogs, or even just dogs. If they type all three in their search the likelihood you’ll be high on the results list is strong.

Use your domain name to tell people what your site is about. Don’t worry (too much) if it gets a little long. Most folks memories can cope with a short sentence. What they can’t handle is a jumble of letters in an acronym – another domain affliction best avoided. mygreatchocolatewebsite.com is far better than mgcw.com however short and snappy the latter might appear on initial acquaintance.

These are the major points. Avoid hyphens and irrelevant country TLDs unless your business is actually based in the Cocos Islands. Go for a dot.com or dot.co.uk or whatever your country is and avoid a bunch of mixed numbers and meaningless letters. Do those things and you can, with a dollop of creativity, still come up with a good domain name – even today!

An honest way to make a living

An honest way to make a living

Looking for an honest way to make a living from the comfort of your own home?

If you have a computer, the internet, and a desire to be your own boss, getting started is easy. You don’t need a lot of money to get started or previous online business experience. You can learn what you need to know in very little time. Even if you have don’t have much knowledge of the internet, a desire to work your own hours and believe you can succeed can gain the financial security and stress-free life you are looking for.

When starting an honest home business, getting a really good website can be cheaper then you think – if you know where to look. With no boss looking over your shoulder, you can start out slowly.

PdePages builds your home business website right along with you – at your own pace. It’s very easy to get started with no risk-taking on your part. The internet really is an honest way to make a living! What seems to hold most people back is fear, what if I make a mistake? Well, the truth is there are no mistakes, with a bit of help from the right sources, knowing where to look and who can help you, commitment on your part and your success is guaranteed.

There will always be a reason to be scared at something you’ve never tried before. It is what separates the winners from the rest. The risks are tiny when you first start out at building a business online. You shouldn’t actually be spending any money, other than website registration and domain hosting at the beginning. If you want to discover an honest way to make money online, you need to make a start. First, you need to learn the skills involved. I guess you know you don’t really get rich quick on the internet. Not as a beginner. And the information on how to build a business online is free all over cyberspace.

It’s a new world with the onset of the computer, changing the way business is done and anyone can be taught how to be successful and wealthy. That’s right, you can be taught to build an honest home business, plain and simple. Basic money making skills are simple and once learned, give you the power to control your own life.

You can be a success and have all this power at your fingertips. An honest living can be made from building your own website. A college education is not required and you can be from 17 to 70, age doesn’t matter nor does education level, only the ability to follow some basic rules and realize you can not do it on your own, you will need some help to make all your dreams come true.

Start to believe there is an honest way to make a living online.

Everything you need to create your own financial future for a successful honest, home-based business web site, is right here geared for the beginner in one simple easy to use package. The internet has been called the Gold Rush opportunity of the 21st century don’t miss out on working from the comfort of your home and never let anyone tell you that success is not possible.

Take the power of your life back into your own hands and live your life in an honest way with a home-based business web site.

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